Bespoke eCommerce for model scenery masters
A bespoke eCommerce solution engineered to scale globally and redefine the digital shopping experience for modellers around the world.
Understanding
the Problem
Primo Models faced significant operational challenges with their legacy WordPress website. The site suffered from frequent stability issues caused by conflicting plugin and core updates, an outdated visual aesthetic that no longer reflected their brand identity, and poor technical SEO performance that hindered their digital visibility.
How We
Solved It
We completely overhauled the Primo Models eCommerce platform, rebuilding it from the ground up on our high-performance in-house framework. By optimising the architecture, we successfully reduced page load times from 3–5 seconds to a lightning-fast 0.7 seconds. The new design emphasizes a clean, intuitive user interface tailored specifically to the needs of Primo Models' clientele; by prioritizing larger typography, streamlined navigation, and a simplified layout, we have ensured an accessible and effortless shopping experience for all users.
Tools & Technologies
"The team delivered a high-impact solution that perfectly captures our brand identity. Their professional approach and attention to detail throughout the design process significantly improved our digital presence and user engagement."
Project Details
Duration
2 Months
Completed
December 6, 2023
Performance
0.7s
SEO Proof
Search "Realistic model trees" to see where we placed Primo Models in Google Rankings